Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's ConsumersAMACOM, 2009 M10 14 - 256 páginas As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China’s newfound chocolate addiction. The book devotes individual chapters to each of the five major players—Hershey, Nestlé, Cadbury, Mars, and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, the book delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world. |
Contenido
One Country Three Centuries | 1 |
East Meets West | 9 |
Accidental Hero | 40 |
One Billion Consumers | 70 |
Back to Basics | 95 |
Chinas Chocolate War Sideshow | 141 |
A WellRegulated Militia | 176 |
Chinas 10K Chocolate Race | 201 |
Notes | 225 |
238 | |
Otras ediciones - Ver todas
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's ... Lawrence L. Allen Vista previa limitada - 2010 |
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's ... Lawrence L. Allen Sin vista previa disponible - 2009 |
Términos y frases comunes
advertising air-conditioned became began Beijing beverage Big Five chocolate bite-size build business in China business model Cadbury Dairy Milk Cadbury’s candy challenge China market China's chocolate market Chinese consumers choc chocolate bar chocolate brands chocolate business chocolate consumers chocolate gift chocolate products chocolate sales chocolate season cocoa butter coffee company's competition competitors compound chocolate confectionery Conte country’s cultural Dairy Milk Chocolate decades distribution distributor Dove brand early economic employees established factory Ferrero Rocher first-tier cities Five chocolate companies foreign Forrest Mars Sr gift boxes gift-giving global growth Hershey China Hershey Company Hershey’s Hershey's Kisses Hong Kong important in-country in-store infrastructure investment Jinsha KitKat Kruger launched leadership M&Ms manufacturing Mars Mars’s merchandising million Nescafé Nestlé China Nestlé Wafer Nutella olate operations packaging pany percent Porter retail shelves retail stores self-consumption selling Shanghai Snickers strategy success sumers supermarkets supply chain tion Zhangjiagang