The New Media: Communication, Research, and Technology

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SAGE Publications, 1984 - 352 páginas
The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight.

`A theoretical and academic approach provides valuable insigh

Dentro del libro

 

Contenido

Foreword by Robert Johansen
7
NEW MEDIA TECHNOLOGY
13
Growth and Integration
33
Derechos de autor

Otras 13 secciones no mostradas

Términos y frases comunes

activities adoption advertising analysis associated audio audiographic benefits Bildschirmtext broadcast cable channels Chapter communica communication research communication technology components CompuServe computer conferencing computer-mediated communication concepts costs data bases decision diffusion discussion ecology educational effects electronic mail electronic messaging electronic newspaper environment evaluation example face-to-face factors Figure frequency functions Hiltz human impacts implementation increased indexing individual industries information systems innovation interaction interpersonal involved Journal managers mass media medium microcomputers networks newsreading niche office automation Online operators organizational communication organizations Paisley Panko Parker perceived personal computers perspective population potential problem productivity programs radio reinvention reported resource responses retrieval Rice Ruchinskas satellite Science social presence specific structure task telephone teletext television theory tion transmission Turoff typically usage users utility variables video conferencing video teleconferencing videodisc videogames videotex word processing

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Acerca del autor (1984)

Ronald E. Rice (Ph.D. & M.A., Stanford University; B.A., Columbia University) is both the Arthur N. Rupe Chair in the Social Effects of Mass Communication in the Department of Communication and Co-Director of the Carsey-Wolf Center at UC, Santa Barbara. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow of the ICA, awarded a Fulbright Award to Finland, appointed as Wee Kim Wee Professor and then University Professor of the School of Communication and Information at Nanyang Technological University in Singapore, and awarded an Honorary Doctorate from the University of Montreal. He has co-authored or co-edited ten books, including The New Media: Communication, Research and Technology (1984), and The Internet and Health Communication (2001), both also with SAGE. He is widely published in communication science, public communication campaigns, computer-mediated communication systems, methodology, organizational and management theory, information systems, information science and bibliometrics, and social networks.

Información bibliográfica

TítuloThe New Media: Communication, Research, and Technology
AutorRonald E. Rice
Ediciónilustrada
EditorSAGE Publications, 1984
Procedencia del originalUniversidad de Michigan
Digitalizado25 Abr. 2008
ISBN080392271X, 9780803922716
Largo352 páginas
  
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