Managing Electronic Media: Making, Marketing, and Moving Digital Content

Portada
Taylor & Francis, 2010 - 417 páginas

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

 

Contenido

Segments Structures and Similarities
1
Chapter 2 Media Organizations
29
Chapter 3 Leadership and Management
61
Chapter 4 Managing Human Resources
91
Chapter 5 Financial Management
113
Measurement and Metrics
143
Chapter 7 Managing the Production Process
175
Chapter 8 Strategies for Marketing Content
203
An Insiders View
245
Chapter 11 Distributing Content
271
Chapter 12 The Changing Media Value Chain
305
Chapter13 Media Industry Business Models
325
Chapter14 Legal and Regulatory Issues
367
Chapter 15 Ethical Issues
387
Index
411
Derechos de autor

Chapter 9 Packaging Repackaging and Marketing Content
223

Términos y frases comunes

Accessed activities advertising allow assets audience begin broadcast budget cable called channels chapter client communication companies consumers cost create creative customers decision describes director distribution efforts employees ethical example executives expenses Figure global important individual industry Internet leaders leadership look material means measurement meeting messages million models motion picture move movie networks offer operations organization percent performance person play position profit promotion radio ratings reach receive release reports requires responsible segments sell social Source specific station strategy structure success tasks television tion types United users usually viewers workers

Acerca del autor (2010)

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum. Lisa Poe-Howfield is the General Manager for KVBC TV 3 in Las Vegas, Nevada, the NBC affiliate for Southern Nevada. Prior to joining KVBC, Lisa held positions with Warner Bros., Rhino Records and Polygram. Howfield was awarded the Broadcasting & Cable magazine "2008 General Manager of the Year in markets 26+ within the United States. Lisa grew up in Las Vegas, graduated from Bonanza High School, and went on to earn her B.A. degree in Business Communications from Pepperdine University in California. She is married to former NFL kicker, Ian Howfield and has a son, Kyle Root, who attends the University of Nevada Reno.

Información bibliográfica

TítuloManaging Electronic Media: Making, Marketing, and Moving Digital Content
AutoresJoan M. Van Tassel, Lisa Poe-Howfield
Ediciónilustrada
EditorTaylor & Francis, 2010
ISBN0240810201, 9780240810201
Largo417 páginas
  
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