Remediation: understanding new media
Mit Press, 2000 - 295 pages
Winner, 2001 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics sponsored by the Media Ecology Association (MEA). and Winner, 2001 Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology, sponsored by the Media Ecology Assoication (MEA).
Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.