Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Small is beautiful? - Marketing in the old economic era - Entrepreneurship: creating new business ventures - Marketing of big firms and small firms - Marketing, entrepreneurship and culture - Growth, learning and co-creation - Marketing as co-creation of customer value - A conceptual framework for entrepreneurial marketing - Some areas of importance for excellent entrepreneurial marketing - Entrepreneurial marketing: leading and managing in the new economic era.