Iron Fists: Branding the 20th-Century Totalarian StatePhaidon Press, 2008 M07 2 - 223 páginas Iron Fists: Branding the 20th-Century Totalitarian State is the first illustrated survey of the propaganda art, graphics, and artifacts created by the totalitarian governments of Nazi Germany, Fascist Italy, the USSR, and Communist China. The iconography produced by these regimes is universally recognized as their 'brands': the swastika and aggressive typography of Hitler's Germany, Mussolini's streamlined Futurist posters and stylish Black Shirt uniforms, the stolid Social Realism of Stalin's USSR, and Mao's Little Red Book and kitschy ceramic figurines from the Cultural Revolution. Written by the eminent designer and design historian Steven Heller, who has long collected two and three-dimensional examples from this period, Iron Fists focuses on graphic materials such as typefaces, logos, posters, advertisements, children's books, flags, and medals. As Heller explains, Mussolini fancied himself an art director and the Nazis had a sophisticated graphic program, featuring Hitler as 'logo, ' that is remarkably similar to modern corporate identity systems. Heller also explores the meaning of color systems (each dictatorship had a distinctive palette), the development of regime-specific typefaces, and even the slogans used to both rally and terrorize the populace. Delving into the history of once-innocent antecedents in heraldry, color symbolism, and sacred and secular symbols, he demonstrates how these elements were put to disturbingly effective use in selling the totalitarian message. |
Contenido
introduction | 8 |
the italian fascists | 76 |
the soviet communists | 124 |
Derechos de autor | |
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Iron Fists: Branding the 20th Century Totalitarian State Steven Heller Sin vista previa disponible - 2011 |
Términos y frases comunes
Adolf Hitler advertising aesthetic Alexander Rodchenko ANNO anti-Semitic Arbeit artists Aryan avant-garde Background Balilla became Beijing Bolshevik branding campaign Chairman Mao children's books China Chinese color cover created Cultural Revolution dazibao depicted Der Stürmer Deutsche Deutschen DEUTSCHLAND Duce emblem ERWACHE exhibition fascio Fascist Fascist style Fascist youth film führer Futurist German Labor Front Goebbels Gothic graphic design Hadamovsky heroic Hitler Youth Ibid Il Duce illustrated Italian Italy Jews leader Lenin Lin Biao logo magazine Mao badges Mao's masses modern Moscow Mussolini myth National Socialist Nazi party Nazionale newspaper NSDAP official organization painting peasants People's photographs photomontage political popolo d'Italia portrait postcard posters produced propaganda published rally Red Guard regime Reich Republic revolutionary Rodchenko Roman Rome Russian salute slogans Socialist Realism Soviet Union Stalin swastika symbol Tafel totalitarian typefaces typography uniforms USSR visual Volk Völkischer Beobachter workers World York young ZHI-BU SHENG-HUO