Imagining Scotland: Tradition, Representation, and Promotion in Scottish Tourism Since 1750Scolar Press, 1995 - 228 páginas Every year, thousands of tourists are drawn to Scotland by images of pipers and fairy-tale castles, Highland games and haggis, misty glens and heather, and, despite widespread disparagement, that imagery is still as carefully nurtured by indigenous tourist agencies as by the international tourist industry. This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-eighteenth century to the present day, with illustrations drawn from many parts of continental Europe and North America. After providing an analytical framework for the interpretation of tourist promotional imagery, the early chapters focus on the all-important creation of the Highland myth through the reports of eighteenth and nineteenth century travellers, its enhancement as tourism grew from 1850 onwards - completely belying the contemporary reality of the Highland clearances - and its apotheosis in the film-maker's art. Subsequent chapters turn to the selling of urban Scotland, looking at the long-standing marketing of Edinburgh and more recent attempts to sell Glasgow as a cultural centre. |
Contenido
Introduction | 1 |
Tourism place promotion and the cultural frame | 16 |
Travellers tales | 36 |
Derechos de autor | |
Otras 11 secciones no mostradas
Términos y frases comunes
activity advertising areas associated attractions authorities became Board Britain British buildings centres century Chapter communication companies considered construction contained continued created cultural deer stalking displays early economic Edinburgh effectively English example exhibition experience Festival Figure followed further Glasgow Gold heritage Highlands images important improvement included industrial interest interpretation involved Islands land landscape lines literature Loch London looking material meaning mountains museums nature nineteenth century North noted numbers offered Ossian park particular past photographs place promotion present Press problems promotion published railway regional remains representation represented rhetoric road royal scenery scenes Scotland Scott Scottish seen selling social society story studies theme tion tour tourist towns traditional Trail University visitors whisky writings
Referencias a este libro
An Introduction to Economic Geography: Globalization, Uneven Development and ... Danny MacKinnon,Andrew Cumbers Sin vista previa disponible - 2007 |
Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing Sheila Gaffey Sin vista previa disponible - 2004 |