The Consuming Body
SAGE, 1994 M07 21 - 256 páginas
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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The imaginary inwardness — which actually can be regarded as a dimension of
incorporation and consumption (reading novels, watching movies) - is thematized
only in outline and the emerging new forms of social conduct to an even lesser ...
There is a lot of non-ritual eating in tribal societies, especially among the gatherer
-hunters (MacClancy, 1992: 12—13, 49—50). Furthermore, all cultures have their
own range of pleasurable 'stimulants' and actually most modern Western ones ...
... is not predetermined by strict rituals, rules which actually render speech a
secondary and derivative role in relation to the rituals of sharing and
incorporating — especially food.31 This is the difference between the pre-
modern ritual meal and ...
The sociability of the 'meal' has been divorced from its substantial basis and
sublimated to speech, so it does not actually matter anymore what the substance
is about or which direction the flow takes — food in-take or ex-crement. However
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Chapter 7 Pornography and the Representation of Presence