The Consuming Body
SAGE, 1994 M07 21 - 256 páginas
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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As an element in cultural categorizations, the role of the human body goes far
beyond its concrete physical boundaries. It acts as the basic model for
cosmological schemes and not just the mere anthropomorphism of the so-called
In other words, the constitution of the subject takes the form of an individual self
— especially characteristic of modern society — articulating the inside/outside
distinction primarily at the boundaries of the individual self, and thus the body ...
The sense of taste is surely there, but the 'judgement' is located primarily at the
boundaries of the culture, in the 'mouth' of the community, as it were. Only when
these boundaries grow weaker, is the judgement of taste transposed into the
Here the boundaries between individual partakers are dissolved and
consequently the line separating inside from outside is located around the ritual
community (communion). However, when moving towards the forms of 'external'
As noted above in connection with the topic of taste, the erosion of rigid structures
— from social hierarchies to cultural categorizations (the Order) — and the
articulation of individual boundaries of body and self are to be conceived of as ...
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Chapter 7 Pornography and the Representation of Presence