The Consuming Body
SAGE, 1994 M07 21 - 256 páginas
This is a fascinating examination of the relationship between consumption, the idea of the body and the formation of the self. In tracing these connections, The Consuming Body develops a profile of individuality in the late twentieth century - in both its bodily and mental aspects.
Pasi Falk offers a major synthesis and critical assessment of the debates surrounding the body, the self and contemporary consumer culture. He explores two fundamental issues for modern social theory - the delineation of modern consumption and the body's historically changing position in various cultural orders. In the course of his argument he examines both metaphors of consumption and investigates the issues of representation in advertising and pornography.
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Here I am not only referring to the fundamental cultural differences and historical
changes in the functions of language — from 'primitive' word magic, in which
spoken words are conceived of as indexically bound to referential entities or
Food to words Now let us now turn to the modern meal and to the specific mode
in which the two dimensions of orality — eating and speaking — are structured
within it. A modern family meal — even if it too is becoming marginalized (Thurn,
However, the tradition is not only about the body vs. spirit (soul) dualism but also
about the formulation of the relationship between food and words in terms of
sublimation — at least from St Augustine onward, according to whom the '
historical fate of the meal may be given 'a more sublime characterization: the
sociability constituted in the autonomous realm of words returns to the 'original' in
a reflective mode which (almost) literally turns food into words — as a
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Chapter 7 Pornography and the Representation of Presence