Mastering Graphics: Design and Production Made EasyR.R. Bowker, 1983 - 180 páginas |
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Página 24
... cost decreases as volume increases . If you have a longer pressrun , if you print more at one time , your individual pieces will cost you less . That might well make it cheaper to do peculiar things like printing your logo in purple or ...
... cost decreases as volume increases . If you have a longer pressrun , if you print more at one time , your individual pieces will cost you less . That might well make it cheaper to do peculiar things like printing your logo in purple or ...
Página 168
... cost of the printing itself , but in other aspects of the production process - the comparative cost of the paper appropriate to the machinery to be used ; the cost of your own time devoted to running it yourself , as compared to buying ...
... cost of the printing itself , but in other aspects of the production process - the comparative cost of the paper appropriate to the machinery to be used ; the cost of your own time devoted to running it yourself , as compared to buying ...
Página 169
... cost from copy prepared exactly the same way as for offset or photocopying . This enables you to use display type , drawings , and even photographs ( screened to a rather coarse - looking 85 - line screen , but better than nothing ) . A ...
... cost from copy prepared exactly the same way as for offset or photocopying . This enables you to use display type , drawings , and even photographs ( screened to a rather coarse - looking 85 - line screen , but better than nothing ) . A ...
Contenido
What face to use? | 44 |
how much space will the words take in type? | 52 |
Sans serif vs serif faces for body copy | 58 |
Derechos de autor | |
Otras 9 secciones no mostradas
Términos y frases comunes
allow appear attention background become called characters clearly color column contrast copy cost count course create depends dolor draw easy edge editor effect elements expected faces factor fold give graphic halftone handling headline Helvetica important inch interesting kind leading legibility less letter light lines logo look machine magazine margin marks material matter means measure mechanical normal original paper person photograph picas picture piece placed possible printer printing probably problem proofs publication ragged reader reduce result rules scale screen sense separate shape sheet short shots simple space standard story things turn typesetting typewriter typography usually variety visual width
Referencias a este libro
The Handbook Handbook: The Complete How-to Guide to Publishing Policies and ... A. B. Travis Vista de fragmentos - 1984 |