Mastering Graphics: Design and Production Made EasyR.R. Bowker, 1983 - 180 páginas |
Dentro del libro
Resultados 1-3 de 55
Página 63
... create problems , there is an unevenness in the spacing that affects the visual rhythm of each line and disturbs one's reading : it makes the eye stumble ; it makes the eye work to compensate for these imbalances . In short , it makes ...
... create problems , there is an unevenness in the spacing that affects the visual rhythm of each line and disturbs one's reading : it makes the eye stumble ; it makes the eye work to compensate for these imbalances . In short , it makes ...
Página 64
... create some deep holes if that last word happens to be a long one . You can reduce the danger of extra - large holes by asking for " no hyphenations , except to avoid indents deeper than two picas , " or whatever is appropriate to the ...
... create some deep holes if that last word happens to be a long one . You can reduce the danger of extra - large holes by asking for " no hyphenations , except to avoid indents deeper than two picas , " or whatever is appropriate to the ...
Página 66
... create " variety " through inconsistency , constant change of pace , and typographic fancy - dress fripperies . Also , the reader sees the product for a short time only , and so is not nearly as bored with it as the editor may be ...
... create " variety " through inconsistency , constant change of pace , and typographic fancy - dress fripperies . Also , the reader sees the product for a short time only , and so is not nearly as bored with it as the editor may be ...
Contenido
What face to use? | 44 |
how much space will the words take in type? | 52 |
Sans serif vs serif faces for body copy | 58 |
Derechos de autor | |
Otras 9 secciones no mostradas
Términos y frases comunes
allow appear attention background become called characters clearly color column contrast copy cost count course create depends dolor draw easy edge editor effect elements expected faces factor fold give graphic halftone handling headline Helvetica important inch interesting kind leading legibility less letter light lines logo look machine magazine margin marks material matter means measure mechanical normal original paper person photograph picas picture piece placed possible printer printing probably problem proofs publication ragged reader reduce result rules scale screen sense separate shape sheet short shots simple space standard story things turn typesetting typewriter typography usually variety visual width
Referencias a este libro
The Handbook Handbook: The Complete How-to Guide to Publishing Policies and ... A. B. Travis Vista de fragmentos - 1984 |