Mastering Graphics: Design and Production Made EasyR.R. Bowker, 1983 - 180 páginas |
Dentro del libro
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Página 60
... leading pronounced ledding ) . It used to be added in increments of a full point . With modern machinery , you can space out the lines by adding not only full points , but also much smaller increments . Even negative or tightened ...
... leading pronounced ledding ) . It used to be added in increments of a full point . With modern machinery , you can space out the lines by adding not only full points , but also much smaller increments . Even negative or tightened ...
Página 61
... leading between them ; the longer the line the more leading you need . The sliver of white space between the lines helps to keep the eye running along from left to right without distractions from the words in the lines above or below it ...
... leading between them ; the longer the line the more leading you need . The sliver of white space between the lines helps to keep the eye running along from left to right without distractions from the words in the lines above or below it ...
Página 68
... leading without extra leading STAGGERED CENTERED Times roman bold set kerned minus - one unit in one line is strong in visual impact WALL - TO - WALL ( filling out the space available ) The issue Times roman bold The editorial : Times ...
... leading without extra leading STAGGERED CENTERED Times roman bold set kerned minus - one unit in one line is strong in visual impact WALL - TO - WALL ( filling out the space available ) The issue Times roman bold The editorial : Times ...
Contenido
What face to use? | 44 |
how much space will the words take in type? | 52 |
Sans serif vs serif faces for body copy | 58 |
Derechos de autor | |
Otras 9 secciones no mostradas
Términos y frases comunes
allow appear attention background become called characters clearly color column contrast copy cost count course create depends dolor draw easy edge editor effect elements expected faces factor fold give graphic halftone handling headline Helvetica important inch interesting kind leading legibility less letter light lines logo look machine magazine margin marks material matter means measure mechanical normal original paper person photograph picas picture piece placed possible printer printing probably problem proofs publication ragged reader reduce result rules scale screen sense separate shape sheet short shots simple space standard story things turn typesetting typewriter typography usually variety visual width
Referencias a este libro
The Handbook Handbook: The Complete How-to Guide to Publishing Policies and ... A. B. Travis Vista de fragmentos - 1984 |