Mastering Graphics: Design and Production Made EasyR.R. Bowker, 1983 - 180 páginas |
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Página 30
... look like a letter : a personal communication , inside information . That character is very appropriate for a newsletter ; it is enhanced by the title being preprinted in a second color so it looks like a letterhead ( see page 24 for ...
... look like a letter : a personal communication , inside information . That character is very appropriate for a newsletter ; it is enhanced by the title being preprinted in a second color so it looks like a letterhead ( see page 24 for ...
Página 31
... look awful ! How to reduce the scale of typewriter type A letter typewritten on a normal letterhead has an image that we expect to see : It looks and feels right . It is in line with our expectations of what we consider to be in scale ...
... look awful ! How to reduce the scale of typewriter type A letter typewritten on a normal letterhead has an image that we expect to see : It looks and feels right . It is in line with our expectations of what we consider to be in scale ...
Página 69
... look like proper names with initial capitalization . Why is it still done ? Because of habit ; because most newspapers still do it to make their publications look " newsy , " and , above all , because our typewriters do it . On a ...
... look like proper names with initial capitalization . Why is it still done ? Because of habit ; because most newspapers still do it to make their publications look " newsy , " and , above all , because our typewriters do it . On a ...
Contenido
What face to use? | 44 |
how much space will the words take in type? | 52 |
Sans serif vs serif faces for body copy | 58 |
Derechos de autor | |
Otras 9 secciones no mostradas
Términos y frases comunes
allow appear attention background become called characters clearly color column contrast copy cost count course create depends dolor draw easy edge editor effect elements expected faces factor fold give graphic halftone handling headline Helvetica important inch interesting kind leading legibility less letter light lines logo look machine magazine margin marks material matter means measure mechanical normal original paper person photograph picas picture piece placed possible printer printing probably problem proofs publication ragged reader reduce result rules scale screen sense separate shape sheet short shots simple space standard story things turn typesetting typewriter typography usually variety visual width
Referencias a este libro
The Handbook Handbook: The Complete How-to Guide to Publishing Policies and ... A. B. Travis Vista de fragmentos - 1984 |