Mastering Graphics: Design and Production Made EasyR.R. Bowker, 1983 - 180 páginas |
Dentro del libro
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Página 17
... visual static all around and only reduce the clarity , and thus the impact , of the precious logo itself . The logo must be allowed to remain dominant . All the additional information should be arrayed inconspicuously alongside or ...
... visual static all around and only reduce the clarity , and thus the impact , of the precious logo itself . The logo must be allowed to remain dominant . All the additional information should be arrayed inconspicuously alongside or ...
Página 62
... visual character of its own ) , or in parts of the publication ( to separate those portions from the rest ) , or in small bits here and there ( as visual relief and contrast ) . It is particularly useful for major pronouncements ( be ...
... visual character of its own ) , or in parts of the publication ( to separate those portions from the rest ) , or in small bits here and there ( as visual relief and contrast ) . It is particularly useful for major pronouncements ( be ...
Página 63
... visual rhythm of each line and disturbs one's reading : it makes the eye stumble ; it makes the eye work to compensate for these imbalances . In short , it makes reading tiring and more like work . In order to set justified copy , you ...
... visual rhythm of each line and disturbs one's reading : it makes the eye stumble ; it makes the eye work to compensate for these imbalances . In short , it makes reading tiring and more like work . In order to set justified copy , you ...
Contenido
What face to use? | 44 |
how much space will the words take in type? | 52 |
Sans serif vs serif faces for body copy | 58 |
Derechos de autor | |
Otras 9 secciones no mostradas
Términos y frases comunes
allow appear attention background become called characters clearly color column contrast copy cost count course create depends dolor draw easy edge editor effect elements expected faces factor fold give graphic halftone handling headline Helvetica important inch interesting kind leading legibility less letter light lines logo look machine magazine margin marks material matter means measure mechanical normal original paper person photograph picas picture piece placed possible printer printing probably problem proofs publication ragged reader reduce result rules scale screen sense separate shape sheet short shots simple space standard story things turn typesetting typewriter typography usually variety visual width
Referencias a este libro
The Handbook Handbook: The Complete How-to Guide to Publishing Policies and ... A. B. Travis Vista de fragmentos - 1984 |