From War Zones to Boardrooms: Optimize the Moment When Strategic Planning Fails

Martin Rust has had an unusual journey across far stretches of the earth in myriad situations. His experiences have given him a unique vantage point on how businesses succeed. He has worked with people all over the world to effect change and to lead others, through unique challenges, in what are often seemingly impossible situations. His proven approach to decision making and intelligence gathering have been used in planning for better outcomes. This led him to create Optimize the Moment™. It is both a book and an approach. Rust has served as a trusted advisor for government agencies, international institutions, and nonprofit organizations. He has worked on reconstruction and rebuilding projects in developing and war-torn nations. His approach as a corporate consultant and executive advisor has been heavily influenced by, unforgettable experiences which helped him develop a more complex and nuanced perspective on doing,business in a globalized environment where economic turmoil, environmental crises, diplomatic tensions, and kinetic warfare have become facts of life.

25 years of experience doing branding, print and web design. From logo and stationery design to trade booths and billboards - and everything in between...

Creativity, thinking out of the box, paying attention to client's feedback, meeting tight deadlines, high work ethic and excellent communication are my strong points.

First impression is extremely important - that's why I'm focused on creating effective, elegant and memorable corporate identity solutions - logo, business and marketing collateral design. My job is to make your business stand out from the crowd.