Public Relations: Concepts, Practice and Critique

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Sage Publications, 2008 - 290 páginas
" ... L'Etang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims"--Dr David McKie, Professor of Management Communication, Waikato Management School 'Jacquie L'Etang' s Public Relations: Theories, Practices ...

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