Research Methods for Leisure and Tourism: A Practical Guide

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries. Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary an.