Public Relations: Concepts, Practice and Critique

SAGE, 2007 M11 21 - 304 páginas

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University

"A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University

"Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims."
- David McKie, Waikato Management School

"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
  • Reputation
  • Risk
  • Impression management
  • Celebrity
  • Ethics
  • Persuasion and propaganda
  • Emotional and spiritual dimensions of management
  • Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Dentro del libro

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Crítica de los usuarios - Marcar como inadecuado

wow....that sums up my overall feel about this I am more appreciative of my practice of PR.Thank you.

Crítica de los usuarios - Marcar como inadecuado

Pretty vague and not accurate when it comes to corporate image.


Chapter One Introduction Critical Thinking and Interdisciplinary Perspectives
Chapter Two Public Relations Defining the Discipline and the Practice
Chapter Three Reputation Image and Impression Management
Chapter Four Risk Issues and Ethics
Chapter Five Public Affairs and the Public Sphere
Chapter Six Media Perspectives Critique Effects and Evaluation
Chapter Eight Public Relations and Management
Chapter Nine Organizational Communication Understanding and Researching Organizations
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
Chapter Eleven Public Relations in a Globalized World
Chapter Twelve Key Thinkers and Thought in Public Relations
Derechos de autor

Chapter Seven Health Communication and Social Marketing

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Términos y frases comunes

Pasajes populares

Página 54 - For the most part we do not see first, then define; we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotyped.
Página 55 - They are an ordered, more or less consistent picture of the world, to which our habits, our tastes, our capacities, our comforts and our hopes have adjusted themselves. They may not be a complete picture of the world, but they are a picture of a possible world to which we are adapted.
Página 55 - It is the guarantee of our self-respect; it is the projection upon the world of our own sense of our own value, our own position and our own rights. The stereotypes are, therefore, highly charged with the feelings that are attached to them. They are the fortress of our tradition, and behind its defenses we can continue to feel ourselves safe in the position we occupy.
Página 32 - I— that the term propaganda assumed its modern-day negative, unethical connotations (Doob, 1966) "as the deliberate and systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist" (Jowett & O'Donnell, 1986, p.
Página 85 - The judges of normality are present everywhere. We are in the society of the teacher-judge, the doctor-judge, the educator-judge, the 'social worker'-judge; it is on them that the universal reign of the normative is based; and each individual, wherever he may find himself, subjects to it his body, his gestures, his behaviour, his aptitudes, his achievements.
Página 31 - Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form
Página 83 - An activist public is a group of two or more individuals who organize in order to influence another public or publics through actions that may include education, compromise, persuasion, pressure tactics, or force.
Página 31 - Qualter suggests that propaganda is the . . . deliberate attempt by some individual or group to form, control, or alter the attitudes of other groups by the use of the instruments of communication, with the intention that in any given situation the reaction of those so influenced will be that desired by the propagandist.
Página 86 - The Social Responsibility of Business Is to Increase Its Profits," New York Times Magazine, September 13, 1970, 33.

Acerca del autor (2007)

Jacquie L'Etang's books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

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