Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
|
Dentro del libro
Resultados 1-5 de 70
... academic trouble asking inconvenient questions, I thought it might be useful for PR practitioners and academics of the future to have access to a text which encouraged their curiosity and rebelliousness to combat the death knells of ...
... academics is highlighted in relation to the process of defining publics and how this affects the relationship between an organization and its publics. Chapter 6 provides a succinct summary of key media theories and explains their ...
... academic and professional work in the field. The book was inspired by the desire to share some alternative perspectives with student readers and by the ambition to write a text which not only challenged assumptions, but showed how and ...
... academics in public relations approach the subject from different perspectives. I write within the critical tradition and this approach is explained later in this opening chapter. As you encounter the various arguments and read other ...
... academic subject and questions that are raised as to its status. The notion of 'paradigm' is then introduced in the context of public relations concepts and research, and subsequently linked to the notion of assumptions that underpin ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |