Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 55
... critical thinking and interdisciplinary perspectives 1 2 Public relations: defining the discipline and the practice 16 3 Reputation, image and impression management 46 4 Risk, issues and ethics 69 5 Public affairs and the public sphere ...
... critical introduction to key concepts and issues in public relations, and to ... theory and practice. Thus, this text provides a gateway to other disciplines ... critical thinking. The choice of chapter topics requires some explanation: I ...
... critical reflection boxes, questions and exercises that are presented ... critical and eclectic view. I have tried to avoid an unduly polemic approach but to ... theory and practice. It also introduces a version of the public relations ...
... critical PR academics is highlighted in relation to the process of defining publics and how this affects the relationship between an organization and its publics . Chapter 6 provides a succinct summary of key media theories and explains ...
... theoretical approaches to thinking about pub- lic relations . The chapter complements the first chapter in the book in its pro- motion of the critical paradigm . What this book is not This book does not teach the administrative ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics | 69 |
Chapter Five Public Affairs and the Public Sphere | 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation | 118 |
Chapter Seven Health Communication and Social Marketing | 135 |
Chapter Eight Public Relations and Management | 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations | 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life | 211 |
Chapter Eleven Public Relations in a Globalized World | 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations | 244 |
Bibliography | 263 |
Index | 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |