Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
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Concepts, Practice and Critique Jacquie L′Etang. Public Relations Concepts , Practice and Critique Jacquie L'Etang SAGE Publications Los Angeles London New Delhi ⚫ Singapore © Jacquie L'Etang First published 2008 Apart from any fair.
Concepts, Practice and Critique Jacquie L′Etang. and they are therefore silent contributors to this volume (although they can't be held responsible for any weaknesses). In particular, Magda shaped my thinking on systems, public opinion ...
Concepts, Practice and Critique Jacquie L′Etang. What's this book about and where is it coming from ? This is a ... critiqued by the British media since the 1950s , and apparently has a poor reputation in the UK , it is all the more ...
... critique theoretical and applied ( practical ) approaches to public relations at campaign , societal and global levels apply the key theoretical concepts that are required to construct and deconstruct public relations practice ...
Concepts, Practice and Critique Jacquie L′Etang. Chapter contents The chapter begins by defining critical thinking ... critiques policy or practice alters boundaries of or between fields and thus changes the agenda by introducing new ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics | 69 |
Chapter Five Public Affairs and the Public Sphere | 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation | 118 |
Chapter Seven Health Communication and Social Marketing | 135 |
Chapter Eight Public Relations and Management | 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations | 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life | 211 |
Chapter Eleven Public Relations in a Globalized World | 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations | 244 |
Bibliography | 263 |
Index | 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |