Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 91
... define key concepts and root disciplines to show how insights derived from multiple perspectives can enlighten public ... defined. Repeated key concepts are listed in chapters where relevant as a reminder for readers. Throughout the text ...
... defined and the limits of psychology to underpin campaigns of persuasion noted. Chapter 8 reviews managerial thought, highlighting those aspects which relate to public relations. Use is made of critical management theory to show how ...
... define critical theory • understand and explain the concept of 'paradigm' • notice assumptions that exist in writing and arguments in texts or broadcast media • explain why critical thinking is important in public relations Chapter ...
... define such work as emanating from critical theory, which emerged in the 1920s from Western Marxism which highlighted maldistribution of power and sought to change society. Work in this tradition: • challenges existing assumptions ...
... define themselves in relation to the dominant paradigm. The dominant paradigm shapes debates to such an extent that other points of view are drowned out or not heard. What is wrong Well, what is wrong with the Ten Commandments? Only ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |