Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 74
... ideas from a variety of disciplines and explore their connection to PR. Where appropriate, I have indicated how some of the great thinkers of our age have reflected upon issues relevant to public relations practice: for example ...
... ideas about globalization and considers its relevance to PR theory and practice. The chapter suggests that PR has benefited from globalization as well as contributing to its development. The chapter includes a discussion of the ...
... my friends Magda Pieczka and Heike Puchan, with whom I worked very happily for 17 and 10 years respectively. They both shaped my ideas and teaching very greatly and they are therefore silent contributors to this volume (although.
... ideas in relation to research and evaluation, media technology and content analysis. My colleague Jairo Lugo helped me greatly in relation to journalism education and media campaigns. I am also grateful to a former colleague, Professor ...
... ideas and arguments, working through the pros and cons. It is critical, but not necessarily negative – better to think of it as the surgeon's rather than the assassin's knife. But how should one start? Where to begin? In fact a good ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |