Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 60
... management 4 Risk, issues and ethics 5 Public affairs and the public sphere 6 Media perspectives: critique, effects and evaluation 7 Health communication and social marketing 8 Public relations and management 9 Organizational ...
... management. I was also keen to share some zanier ideas from a variety of disciplines and explore their connection to PR. Where appropriate, I have indicated how some of the great thinkers of our age have reflected upon issues relevant ...
... issues management as surveillance is explored in terms of societal implications. The chapter unpacks the concept of risk and the professionalization of risk knowledge and management in relation to PR. Finally, the chapter critically ...
... Management on page 99 in 'The Management of Public Affairs in the United Kingdom' by P. Harris in The Handbook of ... issues bearing on communications in our contemporary world. I owe particular debts to my friends Magda Pieczka and ...
... management and the media. In writing, whether it is an academic essay, a piece of journalism or promotional writing ... issues show exactly. 13 INTRODUCTION: CRITICAL THINKING AND INTERDISCIPLINARY PERSPECTIVES.
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |