Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 87
... processes. My approach was to define key concepts and root disciplines to show how insights derived from multiple perspectives can enlighten public relations (PR) theory and practice. Thus, this text provides a gateway to other ...
... in practice; public relations processes; public relations as a professionalizing occupation; and the connections between PR, 'psyops' and propaganda. In this chapter I critique public relations evaluation practice ; the notion ix PREFACE.
... process of defining publics and how this affects the relationship between an organization and its publics . Chapter 6 provides a succinct summary of key media theories and explains their relevance to PR practice . It considers ...
... processes which limit human potential . Critical theorists tend to write with a view to highlighting unfair practices in order to change society ( L'Etang , 2005 ) . Another way of thinking about critical approaches is in terms of ...
... processes may be influenced by funding and resources, so it is not just a question of the best ideas lasting, but of national policy and educational politics in funding councils and universities. Those in established disciplines do not ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics | 69 |
Chapter Five Public Affairs and the Public Sphere | 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation | 118 |
Chapter Seven Health Communication and Social Marketing | 135 |
Chapter Eight Public Relations and Management | 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations | 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life | 211 |
Chapter Eleven Public Relations in a Globalized World | 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations | 244 |
Bibliography | 263 |
Index | 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |