Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
|
Dentro del libro
Resultados 1-5 de 38
... promotional culture' and 'in everyday life' 11 Public relations in a globalized world 12 Key thinkers and thought in public relations Bibliography Index viii xii 16 3 46 69 96 118 135 158 186 211 229 244 263 283 Preface This book aims ...
... promotional culture, globalization and celebrity, in addition to more predictable topics, such as Public Relations Concepts, Practice and Critique: Preface.
... culture and a range of issues is discussed, such as emotion and punishment. Finally, there is a critical review of ... promotional culture, there is a brief review of this concept linked to a consideration of public relations as an ...
... culture with its own stars and fame academy. Chapter 11 reviews ideas about globalization and considers its ... promotion of the critical paradigm. What. this. book. is. not. This book does not teach the administrative logistics or technic of ...
... culture showing the interrelationship of the five moments' in Curtin, P. and Gaither, T.K. (2007) InternationalPublic Relations: negotiating culture ... promotional strategies, media coverage, public belief and decision-making' in Scarlon, E ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |