Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 53
... social marketing 8 Public relations and management 9 Organizational communication: understanding and researching organizations 10 Public relations in 'promotional culture' and 'in everyday life' 11 Public relations in a globalized world ...
... Marketing and social marketing Organizational sociology Organizationalstudies Anthropology Strategic studies Philosophy International relations and diplomacy Rhetoric Psychology Politics Conflict resolution Figure 1.1 PR's family tree ...
... social science, this process of positioning an audience or a research subject is referred to as Othering. So, while ... market strengths, weaknesses, opportunities, threats • benchmarking against competitor organizations • combining ...
... social unrest and the rise of organized labour. At the same time, new communications technologies were being developed and it became possible to reach a new mass market. (Schlesinger et al., 2001: 14) The conceptual relationship between ...
... social legitimacy'. In this next section, public relations' attempt to achieve professional status is briefly ... marketing and human resources. It is not unionized so its workers are open to exploitation, and it is barely regulated ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |