Public Relations: Concepts, Practice and CritiqueSAGE, 2007 M11 21 - 304 páginas "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Dentro del libro
Resultados 1-5 de 58
... sociologist and the social theorist. I also wanted to highlight some of the criticisms of PR and the reasons for them. Each chapter consists of definitional discussion and a review of key issues, especially focusing on those which are ...
... Sociology of public relations' (Pieczka, 2006c: 32). My colleague Derek Hodge read and commented on the manuscript and has also helped me develop my ideas in relation to research and evaluation, media technology and content analysis. My ...
... sociology?' Such questions challenge the notion of public relations as a legitimate subject to study. Yet subjects such as psychology and sociology started in the same way, borrowing concepts from other areas to build new disciplines ...
... sociology of the professions (something to which I'll return later). So disciplines emerge and develop and atrophy and die over time according to the current zeitgeist and fashions of the day. These processes may be influenced by ...
... (sociology of the media or media sociology)? There is a danger that public relations academics and students can be too introspective or 'navelgazing', working convergently within rigid railway grooves rather than wandering freely and ...
Contenido
1 | |
16 | |
46 | |
Chapter Four Risk Issues and Ethics
| 69 |
Chapter Five Public Affairs and the Public Sphere
| 96 |
Chapter Six Media Perspectives Critique Effects and Evaluation
| 118 |
Chapter Seven Health Communication and Social Marketing
| 135 |
Chapter Eight Public Relations and Management
| 158 |
Chapter Nine Organizational Communication Understanding and Researching Organizations
| 186 |
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
| 211 |
Chapter Eleven Public Relations in a Globalized World
| 229 |
Chapter Twelve Key Thinkers and Thought in Public Relations
| 244 |
Bibliography
| 263 |
Index
| 283 |
Otras ediciones - Ver todas
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |
Public Relations: Concepts, Practice and Critique Jacquie L'Etang Sin vista previa disponible - 2007 |