Remediation: Understanding New Media
A new framework for considering how all media constantly borrow from and refashion other media.
Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.
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LibraryThing ReviewUser Review - breadhat - LibraryThing
Written in the late 1990s, this book is little worse for wear. It lays out a highly useful and understandable framework for how media borrow from each other and situate themselves in relation to other ... Read full review
LibraryThing ReviewUser Review - amydross - LibraryThing
I started out really liking this book, mostly because it suggests a much-needed break from McLuhan and Ong. I appreciated the authors' rejection of technological determinism, and I was intrigued by ... Read full review