Email Marketing: Using Email to Reach Your Target Audience and Build Customer RelationshipsWiley, 2000 M03 7 - 320 páginas The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
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... Stop What's Related SEE Email this story to a friend OnSale teams with SportsLine on auction site Did Onsale spam eBay users ? By Matthew Broersma November 5 , 1997 3:46 PM PST ZDNN Onsale , the pioneering online auction service , didn ...
... Stop What's Related SEE Email this story to a friend OnSale teams with SportsLine on auction site Did Onsale spam eBay users ? By Matthew Broersma November 5 , 1997 3:46 PM PST ZDNN Onsale , the pioneering online auction service , didn ...
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... Stop Bookmarks Location : http://www.tennisserver.com/ August 1999 Edition Free subscription to the Tennis Server INTERACTIVE e - mail newsletter ! Enter your e - mail address : Join Now ! You will join over 30,000 other subscribers in ...
... Stop Bookmarks Location : http://www.tennisserver.com/ August 1999 Edition Free subscription to the Tennis Server INTERACTIVE e - mail newsletter ! Enter your e - mail address : Join Now ! You will join over 30,000 other subscribers in ...
Página 240
... Stop button ? Now you can determine how much it cost you to get somebody to your Web site using email . All the rest of the calculations tell you how good a job the Web site does at closing the sale . In many companies this is the great ...
... Stop button ? Now you can determine how much it cost you to get somebody to your Web site using email . All the rest of the calculations tell you how good a job the Web site does at closing the sale . In many companies this is the great ...
Términos y frases comunes
advertising Amazon.com Andromedia ASCII autoresponder Back Forward Reload banner brand CDNOW ClickZ clients Communicator Help Back cost customer relationship management database direct mail direct marketing Document e-commerce Edit View Go eFax eGain email address email lists email marketing eShare Figure File Edit View Forward Reload Home Gamesville Go Communicator Help Home Search Netscape Iconocast interested Jim Sterne jsterne@targeting.com look Message Transfer Microsoft Netscape File Edit Netscape Print Security Network newsgroup newsletter offer one-to-one marketing opt-in email opt-out Oxfam percent permission marketing Print Security Stop promotion prospects questions receive recipient Reload Home Search response rates ResultsLab Search Netscape Print Security Stop Bookmarks sell server spam SpamCop subject line subscribers target there's things tool unsolicited unsubscribe View Go Communicator What's Related YesMail yesmail.com