Email Marketing: Using Email to Reach Your Target Audience and Build Customer RelationshipsWiley, 2000 M03 7 - 320 páginas The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
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Página 62
... database , and broader diversity in the information you send to selected groups . If your goal is to create new product line extensions , your objectives might be to sur- vey your current customers for product ideas , create a public ...
... database , and broader diversity in the information you send to selected groups . If your goal is to create new product line extensions , your objectives might be to sur- vey your current customers for product ideas , create a public ...
Página 111
... database . Surely you're keeping track of more detailed information about your own customers than would a third party , aren't you ? Aren't you ? If not , to quote AT & T , " You will . " Making Your Own List Nothing draws better than a ...
... database . Surely you're keeping track of more detailed information about your own customers than would a third party , aren't you ? Aren't you ? If not , to quote AT & T , " You will . " Making Your Own List Nothing draws better than a ...
Página 264
... database for the format of the page , and the content database determines what information and graphics should be displayed within that layout . ASP systems can also query other databases such as customer files to create personal- ized ...
... database for the format of the page , and the content database determines what information and graphics should be displayed within that layout . ASP systems can also query other databases such as customer files to create personal- ized ...
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advertising Amazon.com Andromedia ASCII autoresponder Back Forward Reload banner brand CDNOW ClickZ clients Communicator Help Back cost customer relationship management database direct mail direct marketing Document e-commerce Edit View Go eFax eGain email address email lists email marketing eShare Figure File Edit View Forward Reload Home Gamesville Go Communicator Help Home Search Netscape Iconocast interested Jim Sterne jsterne@targeting.com look Message Transfer Microsoft Netscape File Edit Netscape Print Security Network newsgroup newsletter offer one-to-one marketing opt-in email opt-out Oxfam percent permission marketing Print Security Stop promotion prospects questions receive recipient Reload Home Search response rates ResultsLab Search Netscape Print Security Stop Bookmarks sell server spam SpamCop subject line subscribers target there's things tool unsolicited unsubscribe View Go Communicator What's Related YesMail yesmail.com