Email Marketing: Using Email to Reach Your Target Audience and Build Customer RelationshipsWiley, 2000 M03 7 - 320 páginas The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
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Página 189
... Promoting Your Promotion Like all other things on the Web , the best way to get found is to go where people are looking . That means search engines . Enough has been written about search engines elsewhere ; it's not necessary to go into ...
... Promoting Your Promotion Like all other things on the Web , the best way to get found is to go where people are looking . That means search engines . Enough has been written about search engines elsewhere ; it's not necessary to go into ...
Página 264
... promotion can be explained in more detail . BREAK UP CONTENT SO IT IS READABLE : We found that 3 or 4 paragraphs consisting of 5 lines each was a good rule of thumb . CALL TO ACTION ON EACH LINE IF POSSIBLE : You want the recipient to ...
... promotion can be explained in more detail . BREAK UP CONTENT SO IT IS READABLE : We found that 3 or 4 paragraphs consisting of 5 lines each was a good rule of thumb . CALL TO ACTION ON EACH LINE IF POSSIBLE : You want the recipient to ...
Página 267
... PROMOTION MAY TRIGGER OTHER INBOUND ACTIVITY : We saw a significant corre- lation between inbound telephone activity and our inbound chat room traffic and our email campaign . So even if visitors decide not to leave their contact ...
... PROMOTION MAY TRIGGER OTHER INBOUND ACTIVITY : We saw a significant corre- lation between inbound telephone activity and our inbound chat room traffic and our email campaign . So even if visitors decide not to leave their contact ...
Términos y frases comunes
advertising Amazon.com Andromedia ASCII autoresponder Back Forward Reload banner brand CDNOW ClickZ clients Communicator Help Back cost customer relationship management database direct mail direct marketing Document e-commerce Edit View Go eFax eGain email address email lists email marketing eShare Figure File Edit View Forward Reload Home Gamesville Go Communicator Help Home Search Netscape Iconocast interested Jim Sterne jsterne@targeting.com look Message Transfer Microsoft Netscape File Edit Netscape Print Security Network newsgroup newsletter offer one-to-one marketing opt-in email opt-out Oxfam percent permission marketing Print Security Stop promotion prospects questions receive recipient Reload Home Search response rates ResultsLab Search Netscape Print Security Stop Bookmarks sell server spam SpamCop subject line subscribers target there's things tool unsolicited unsubscribe View Go Communicator What's Related YesMail yesmail.com