Spreadable media : creating value and meaning in a networked culture
Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life
XV, 351 p.
9780814743508, 0814743501
860937354
Contenido: Where web 2.0 went wrong
Reappraising the residual
The value of media engagement
What constitutes meaningful participation?
Designing for spreadability
Courting supporters for independent media
Thinking transnationally.