Pricing on purpose : creating and capturing value
IPricing on Purpose /iexplores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value'long established in the economics profession'and how any business can use various pricing strategies to communicate and capture the value of their products and services
1 online resource
9780470893647, 0470893648
864891767
""Chapter 5
THE NEW BUSINESS EQUATION""""COGNITIVE DISSONANCE""; ""WHERE DO PROFITS COME FROM?""; ""Chapter 6
NINETY-NINE-CENT PRICING, ENGAGEMENT RINGS, AND THE ASSUMPTION OF RATIONALITY""; ""Chapter 7
THE INVISIBLE HAND: NO ONE PERSON KNOWS HOW TO MAKE A PENCIL""; ""THE ROLE OF PRICES IN SOCIETY""; ""Chapter 8
A TALE OF TWO THEORIES""; ""THE LABOR THEORY OF VALUE""; ""KARL MARX, FALSE PROPHET""; ""THE MARGINALIST REVOLUTION""; ""WHY ARE DIAMONDS MORE EXPENSIVE THAN WATER?""; ""THE MARSHALLIAN SCISSORS""; ""TIME IS MONEY?""; ""WE LIVE IN A BARTER ECONOMY"" ""WRONG THEORY, SUBOPTIMAL RESULTS""""Chapter 9
COST-PLUS PRICING’S EPITAPH""; ""A TALE OF TWO AUTOMOBILES""; ""WISDOM IS TIMELESS""; ""MORE LESSONS IN THE SUBJECTIVE THEORY OF VALUE""; ""LESSONS FROM JAPAN""; ""COST-PLUS PRICING, RIP""; ""Chapter 10
THE WRONG MISTAKES""; ""THE ALMIGHTY HOURLY RATE""; ""IS ACTIVITY-BASED COSTING ANY BETTER?""; ""MAKING THE WRONG MISTAKES""; ""SCIENCE OR AN ART?""; ""Chapter 11
PRICE-LED COSTING REPLACES COST ACCOUNTING""; ""TOYOTAâ€"NO COST ACCOUNTING?""; ""THE PRICE-LED COSTING REVOLUTION""; ""Chapter 12
WHAT AND HOW PEOPLE BUY"" ""THE USE OF KNOWLEDGE IN SOCIETY""""Chapter 15
CUSTOMER SEGMENTATION STRATEGIES""; ""SEARCH, EXPERIENCE, AND CREDENCE ATTRIBUTES""; ""PRICE PSYCHOLOGY AND RISK""; ""UNDERSTANDING CUSTOMER RISK""; ""PRICING AND THE COMPETITION""; ""Chapter 16
PRICE DISCRIMINATION IN PRACTICE""; ""United States Postal Services""; ""Tape""; ""Hardcover versus Paperback Books""; ""Senior Discounts""; ""Children’s Prices""; ""Nightclubs""; ""Newspapers""; ""Automobiles""; ""Lexus Lanes and Congestion Pricing""; ""Free Extras and Trade-in Discounts""; ""Cosmetics""; ""Satellites""; ""Exports""
Title from resource description page (Recorded Books, viewed November 21, 2013)